May 2010 - Courses & Programs
Featured Online Course
Achieving Top Search Engine Positions
Students will learn how to achieve top search engine positioning in this highly-interactive six-week course. They will also learn which search engines are used the most frequently, and which ones companies must absolutely get their site listed in.
Additionally, students will master important HTML tags and understand how to use them effectively and ethically and also explore free online tools that can help when choosing the most popular keywords related to the topic of a company's Web site.
Students will gain an understanding of:
- Developing a keyword list to get a Web site listed with search engines
- How Web layout can greatly affect search engine optimization
- The ins and outs of submitting your Web sites to search engines
View the complete Course Syllabus for Achieving Top Search Engine Positions.
Featured Online Career Training Programs
Search Engine Marketing
This comprehensive online career training program covers all aspects of search engine marketing including: search engine optimization, pay per click marketing, and Web site copywriting. These are the essential components for understanding this unique and growing career field.
Students will gain an understanding of:
- Setting up, monitoring, and maintaining successful search engine optimization or pay-per-click campaigns for Web sites
- Making Web sites search engine compatible and designed to attract the right kind of qualified search engine visitors
- How to start a search engine marketing business or how to apply for a job in this field
View the complete list of Program Objectives for Search Engine Marketing.
Search Engine Optimization
This nationally recognized search engine optimization (SEO) online career training program was developed because of the high demand for search engine specialists. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.
This program is a complementary program to ed2go's Search Engine Marketing Career Training Program. View the complete Program Outline for Search Engine Optimization for a full breakdown of this program’s offerings.
