May 2010 - Social Media Marketing

Social Media Marketing Guidelines

In this social media-focused environment, it's important to keep in touch with your customers, or in this case, students. The changing face of communication has turned to social media outlets like Facebook and Twitter where people of all ages gather to keep in touch, find recommendations about products and services, and tell about their own personal experiences.

On the business side, more companies are now using social media sites to promote their products and services and allow customers to virtually sell the company's product or services for them. The benefit of joining a social media site is that it will help you get more exposure and create a sense of community, driving student enrollment and developing new and repeat business.

If your institution is not yet on Facebook or Twitter, now is the time! Getting started is easy, and best of all, free! It's a great way to announce new courses, ed2go start dates and program details.

Facebook

Simply go to http://www.facebook.com and click the “Create a Page” for a celebrity, band, or business link. Select Create a page for a brand, product, or organization and then provide a Page Name, and you're on your way to creating an official page.

Twitter

Go to http://twitter.com. On the right-hand side of the page, click Twitter 101 in the grey box. This will provide you with an overview of what Twitter is and how to get started.

While ed2go encourages you to join and stay active on Facebook and Twitter, we have established the following Social Media Marketing Guidelines so that we can try to ensure that students are staying with their respective schools.